Wednesday, May 1, 2013

President Wants Wheeler for FCC Chairman, Summer Blockbuster Marketing Campaigns, TV Castings for 5/1/13


President Wants Wheeler for FCC Chairman, Summer Blockbuster Marketing Campaigns, TV Castings for 5/1/13


It's Official: President Wants Wheeler for FCC Chairman

Tom Wheeler has been chosen as a nominee to succeed Julius Genachowski as chairman of the FCC, while Mignon Clyburn has been selected as interim chairwoman, the first woman to lead the FCC. (MCN)

Summer Blockbusters Raise the Bar for Marketing Campaigns

SSN’s look at some of this summer season’s buzz-worthy marketing strategies. (SSN)

TV Castings For 5/1/13: Toby Maguire & Kristen Wiig Set For IFC’s ‘Spoils of War’

A look at recent casting moves. (SSN)

Box Office Report: 'Iron Man 3' Zooms Past $240 Million Overseas

International receipts for the film surpassed foreign opening figures for Avengers and Iron Man 2; Iron Man 3 opens in China next Wednesday. (THR)

DreamWorks to Buy Youth-Oriented YouTube Network

DreamWorks Animation expects to close on the AwesomenessTV network, with 800M views and 14M subscribers, for $33M. (AW)

Daniel Radcliffe To Star In Crime Saga ‘Tokyo Vice’

Radcliffe will star in the feature based on Jake Adelstein’s memoir about an American reporter working the crime beat in Tokyo who finds himself against yakuza boss Tadamasa Goto. (DH)

'Dark Knight Rises' Agency Fight Moves to Arbitration

The eight-month old lawsuit over whether CAA or WME is entitled to Dark Knight Rises commissions has been dismissed by Nolan and all parties have consented to arbitration. (THRE)

Naomi Watts in Negotiations for Noah Baumbach’s ‘While We're Young’

Watts is in talks to play opposite Ben Stiller in the Scott Rudin-produced project. (THR)

CBS Interactive Says NewFront Rivals Can't Match Its Content

CBS Interactive President Jim Lanzone touted new web series and stressed the company’s edge in producing premium content at its NewFronts session last night. (AA)

Upfronts: Time for TV Networks to Guarantee Big Bundled Audiences, Quickly

Ad Age’s case for media buyers to utilize data-driven packaging by bundling broadcast and cable as single, audience-driven buys. (AA)

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